John Lewis Introduce In-Store Elements for Integrated Christmas Campaign
Following the wonderful John Lewis ad for this Christmas, the upmarket department store is planning to entice consumers this weekend with in store marketing. With the run up to Christmas, this weekend commencing 24th November is meant to be the busiest for Christmas shopping. With this in mind, John Lewis have developed in store activity for consumers such as a “snowman treasure hunt”, where if consumers find all 5 hidden snowmen in store they are able to win top prizes.
John Lewis have said “We’re hosting a weekend to excite and prepare you for Christmas. Get your home ready for guests and festive celebrations with useful tips and ideas, or start your Christmas wish list as you watch the latest technology products being demonstrated.” This is a great idea for PR and generally integrating the elements of the adverts in the stores will touch on people’s emotions and raise awareness that John Lewis is the place to go for Christmas.