Ad of The Day- Cartier- “Winter Tale”
A beautiful advertisement for Cartier, oozing elegance. Featuring the Panther again (but times two), the iconic animal used in the previous Christmas Cartier campaign “L’Odyssée de Cartier”, this advert seeks to charm consumers with magical forests and demonstrate the pure luxury of the brand. This campaign is being featured mainly online, on Facebook and Youtube, where consumers are then able to create online a wish list of the products featured in the ad. Lovely cinematography again from Cartier!
Agency: Marcel Paris