Ad of The Day- Sheba- “Follow Your Passion”
Saw this advert today, and really liked the concept behind the campaign for Sheba cat food. Ordinary Cat Food advertisements e.g. Felix and Iams usually feature a cat wondering around, with their “voice” as a voice over with their owner giving them cat food. Snore. Using beautiful “Desperate Housewives” star Eva Longoria to endorse the product, we are seeing not just the passion from the animals as such but the passions and personal feelings of the owners, including Eva Longoria. The concept of “Following Your Passion”, changes the way people may view cat food as it isn’t just about cat food any more, it’s about the life of the people who love and care for the cats. A nice spin to target these people in a different way.
Agency: Abbot Mead Vickers BBDO
Sector: Pet Food