Ad of The Day- DFS- “Winter Sale”
Finally a new concept for a sofa advert! I’m going to ignore that DFS have a permanent sale, but I really enjoyed this advert. The concept of the consumers playing musical chairs, and that there is a “sofa for everyone” is quite clever. At least its something other than the boring couple sitting on the “comfy sofa” and kids playing on the “fun sofa”…you see where I’m going with this. All the people running in the musical chairs game look like they are mimicking the consumers trying to get a good deal on a sofa in the sales. They do need to end the sale though it’s a joke.