The Importance of Digital!
I cannot stress the importance of digital in marketing/advertising and frankly any business that wants to reach an audience of a large scale at a fast pace. We live in a digital revolution! It’s amazing. 52% of the UK have a smartphone right now, and 53% of people in the UK are ‘dual screening’ using phone whilst watching TV for example (Westminster EForum 2012). These figures just highlight why brands should be encouraging consumer engagement and interaction. The infographic above is just a nice demonstration of what is going on digitally every minute.