Parkinson’s UK Launches Awareness Campaign
A national awareness campaign for Parkinson’s UK is due to run for two weeks starting tomorrow (10th December 2012).
The campaign created by The Assembly, consists of six jumbled up images of everyday tasks that those suffering with Parkinson’s Disease find difficult to do. This includes making toast, switching a light on and putting on a pair of shoes.
The campaign aims to show people how Parkinson’s “mixes up messages to the brain” with a visual aid to let them experience the symptoms for themselves. This will raise awareness through boosting the profile of the Charity but also inform people of the symptoms of Parkinson’s.
The campaign is due to run in both press (including The Daily Mail, The Metro and The Times) and outdoor (48 Sheet Posters across the UK and Belfast), but is also supported with integrated social and digital media.
Agency: The Assembly
Client: Parkinson’s UK
Place: United Kingdom and Belfast