Ad of The Day- 118-118- “Get Connected”
Nice advert from 118-118. The directory service aim to demonstrate their performance as a company and show their audiences what they actually do- connecting people and businesses. This creative ad uses the 118 118 men to show the range of services that the company offer beyond just directory enquiries and uses a more emotional appeal- showing how useful 118 118 is to people’s lives.
The background song is “Hee Haw Breakdown-Nolan Cormier & The L.A Aces”, another factor used in the ad to gain attention for both the unknown band and the company.
Agency: Brooklyn Brothers
Client: 118 118
Sector: Directory Enquiry Services
Place: United Kingdom