Ad of The Day- Prostate Cancer UK- “Sledgehammer Fund”

by leeshb

I really like this advert from Prostate Cancer UK because the message they are trying to deliver is executed perfectly. The powerful yet humorous tone used in the advert by comedian Bill Bailey has exactly the right balance for a message talking about life and death. Usually, health advertisements go for hard hitting campaigns that “shock” viewers for example Anti-Smoking and Drink Awareness ads. I actually think that in this day the most effective advertising for serious health messages requires minimal imagery and takes the right person with the right tone to deliver. I think men are more likely to listen to a message that is relatable like this Prostate Cancer UK ad then something more graphic and extreme

Agency: In House (I Think. If Not then N/A)
Client: Prostate Cancer UK
Sector: Health/Government
Place: United Kingdom

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