Ad of The Day- Adidas- “Adidas Celebrates Leo Messi”

by leeshb

This is an online animation as part of  a campaign that has been launched by Adidas to celebrate Leo Messi as the title of Fifa World Player of The Year for the FOURTH time running. Pretty amazing. Although this isn’t really an advert (well I guess it is because Adidas are showing that Messi wear’s their shirt), I liked the use of animation (created by Richard Swarbrick) to show off the goals and the video has a real sense of celebration. Using the popular Fifa 13 song “Crystal Fighters- Follow” I assume they’re waiting for this video to go viral.

Agency: Iris Worldwide
Client: Adidas
Sector: Sport/Sportswear
Place: Global