Ad of The Day- Lucozade- “Last Man Standing”

by leeshb

Lucozade have recently launched their latest campaign for their Lucozade Sport brand, with this television advert that has been created by Grey London. I really like this advert because it balances both a rational and emotional appeal to the audience, telling them exactly what Lucozade Sport does (“hydrates and fuels people better than water”) but also showing them that if they drink Lucozade Sport they will be more motivated, fit and good looking (like the men in the ad). I like the idea of using a science experiment too because generally I think people will always believe that water is the best thing for you in any situation.

Agency: Grey London
Client: Lucozade Sport
Sector: Beverage
Place: United Kingdom