Ad of The Day- McDonalds- “Chicken McBites”
This is a really quirky advertisement from McDonald’s to promote their new product “Chicken McBites”. The McBite is placed within a “doodle” drawn by the customer, and resembles a meteor which is then loved by the inhabitants. This advert is really fun and described as “the next big thing” which fits with the advert perfectly. I do like that in every McDonald’s advert that they always show the customers (even if they are actors). I just think it’s a nice touch when building a relationship with customers to show their importance.
Agency: Leo Burnett
Sector: Fast Food
Place: United Kingdom