Energy drink “Pussy” launch campaign- good word play or just bad taste?

by leeshb

Enery Drink brand “Pussy” have launched their campaign to promote their “100% natural” beverage.

The brand name itself is very raunchy and unexpected, and as much as their tagline states “The Drink’s Pure, It’s your mind that’s the problem”, we all know that the word is used as slang for well…you know.

The outdoor adverts use word play on this brand name and here are the pieces of work;

01 (1)

02 (1)

 

These executions are aimed to shock the audience. With a brand name that nobody would expect and straplines that make eyes open wider or question “is that REALLY what they are saying??”, the brand is evoking conversation. Of course there will be negativity, there is always a critic. But realistically, I think that on social networks (twitter etc) people will be laughing and talking about this drink. I mean, who won’t laugh if somebody says “I’m drinking pussy”. Okay, it’s very very crude, but also hilarious to many. I think that their initial market of clubbers and people who love a good night out is perfect, as they are the people who would interact with this brand and find it exciting.

I saw this drink in Tesco a couple of weeks ago but the brand name was changed to “P***y”, I’m guessing that selected stores didn’t find the name appropriate for some of their shoppers…

Agency (for outdoor executions): Beattie McGuinness Bungay
Client: Pussy
Sector: Beverage/Energy Drink
Place: United Kingdom

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