Ad of The Day- IKEA- “Living Together”

by leeshb

Another great ad for IKEA from Mother London. I really love the execution of this advert in regards to when two people live together and the amount of clutter that actually gathers. It happens to everyone, and IKEA showing their solution to this problem with both rational and emotional appeal is great. The end emotion of relief and happiness to be with that person now the “clutter” in their lives has been stored properly is portrayed brilliantly and I love the idea of “making room for your life”.

Agency: Mother London
Client: IKEA
Sector: Retail/Furniture
Place: United Kingdom