Ad of The Day- Maryland Cookies- “Bring a little Maryland magic to your cuppa”
A lovely advert from VCCP for Maryland Cookies. Adorable, personified mugs are used to bring joy to our screens with their love for Maryland Cookies. The strapline “bring a little Maryland magic to your cuppa” is both strong and memorable, using key words like “cuppa” to engage Britain and make people think of themselves sitting down with a cup of tea and a biscuit. I think adverts like this explain the product fully as well, lovely and simple. I must admit I became very hungry when watching this.
Client: Maryland Cookies
Place: United Kingdom