Ad of The Day- ASICS – “Better Your Best”

by leeshb


Really nice television advert for ASICS (athletic equipment and apparel) as part of their new and integrated “Better Your Best” campaign. I think the direction of this advert in regards to the audience they are trying to target and the messages they are sending. The idea of athletes going through their own personal journeys when training for their sport, the campaign aims to motivate and equip these individuals by helping them to better their best. This could be reaching goals, overcoming setbacks and remaining positive while training. The advert is powerful and motivating, I think it would make the audience who they are targeting tick and want to be involved with the campaign.

Agency: 180 Amsterdam
Client: ASICS
Sector: Sport/Sportswear/Sports Equipment
Place: United Kingdom