Ad of The Day- Monarch- “Let’s Make Flying Fun Again”
I think using cute kids generally works well in most advertising, but there is an emotional appeal in this concept that targets adults quite well. I think that most adults would agree that the amount of responsibility that comes as you grow up, takes the pleasure away from small things that children are thrilled with. This “thrilling” feeling is what Monarch aims to bring to their customers, showing them that their airline will make their experience of travelling as fun and exciting as they would have felt as a child. Really nice ad I thought.
Agency: Iris London
Place: United Kingdom