Ad of The Day- E-Lites- “Gangham Baby”
I think this being the ad of the day justifies itself already without me even having to say much! E-lites have introduced their first electronic cigarette advertisement. What a way to show adults that they may miss “precious moments” while going out for a cigarette than to use a baby doing the “Gangham Style” dance moves. Hilarious.
Agency: McCann Erickson (Birmingham)
Place: United Kingdom