“The View from The Shard”
This print advertisement for the promotion of London’s new attraction “The Shard” has been beautifully executed as part of an integrated campaign by M&C Saatchi.
The strap line “Stop staring up, start looking down” is so lovely, and I really think that the message is strong (especially to the people who have seen The Shard being built over the past few years). Aneil Bedi of M&C Saatchi, said: “All of London has watched as The Shard has been built up into the sky and now it’s time to invite everyone to start looking down and see London like never before.”
This campaign will comprise of television, OOH (Out of Home), Press and Online.
Agency: M&C Saatchi
Client: The Shard
Sector: Tourist Attraction
Place: United Kingdom