Ad of The Day- Churchill- “Churchill Insurance”

by leeshb

I chose this as my advert of the day purely because I love Dawn French! But no, seriously, the relationship between Churchill and Dawn is going to be great for this campaign, it’ll be nice to see that develop (plus, they’re both very “British”). Churchill adverts usually consist of humour (because insurance isn’t exactly something fun to talk about), so to use a very well known British comedian, Churchill are sticking to a brand element that they know well. I think Dawn will be good at engaging Churchill’s audience as they all know who she is. Lovely!

Agency: WCRS
Client: Churchill
Sector: Insurance
Place: United Kingdom