Ad of the Day- LateRooms.com- “For Your Every Need (Part 2)”
The one minute long, full advert for the LateRooms.com “For your every need” campaign has been released this week. Last year many of us witnessed the beginning of the relationship (of what seemed like a one night stand from my opinion) between the two characters Ben and Lucy. Now, we are presented with the aftermath of this encounter and how their relationship blossomed (along with the help of LateRooms.com at their every need). I like that they released the full length version later, as it gives consumers a story to work with and then build upon- developing their own relationships with the characters.
Agency: Beattie McGuinness Bungay
Sector: Travel and Leisure
Place: United Kingdom