Ad of The Day- Lurpack- “Good, Proper Food”

by leeshb

For all of us who are just looking for a warm, hearty meal at the end of the day, Lurpack Butter are telling us in this new campaign that they are the key asset to this meal. With the ad featuring three different people cooking three classic meals, Lurpack are showing the audience that good food comes with what you put into it. I really like the small sensory details that each camera frame captures, drawing in all of those who have a passion for cooking or a passion for food. Definitely makes me hungry!

The Print Campaign also embodies the message of human effort and using Lurpack resulting in “good, proper food”;







Agency: Wieden + Kennedy
Client: Lurpack
Sector: Food
Place: United Kingdom