Bond Street Station gets a 007 Makeover
A campaign launched by CBS Outdoor UK has started running from today for the DVD release for James Bond “Skyfall”. The outdoor creative has been placed perfectly, using “Bond Street Station” to fit the theme and target the large population of underground users. Covering Bond Street Station with pictures of Daniel Craig (as James Bond), passers by who have watched the film will be thrown back to the scenes where Bond is running around the underground. I think this campaign is great, I’m sure that people will recall this to their friends/families when they get home or even take to social media.