Ad of The Day- Live Life Then Give Life- “Falling in Love Again”

by leeshb

I think that the concept for this advertising in order to raise awareness and drive action for organ donation is great. The short film for LLTGL (Live Life Then Give Life) focuses heavily on the love felt between the two characters, and it is not until the end that we realise that the male character has undergone a heart transplant operation. It is this realisation that pulls at the heart strings of viewers, and intentionally so, showing the depth of how saving someone’s life through organ donation can allow them to give love to another.

Agency: JWT
Client: Live Life Then Give Life
Sector: Charity/Non-Profit/Health
Place: United Kingdom