Ad of The Day- Anchor- “The Life of Our Kitchen”
I thought that this was a really sweet advertisement for Anchor, using various family scenarios to show how Anchor has been the heart of their kitchen for 30 years. I tend to have a soft spot for advertisements that show the highs and lows of family life but have that “something” that holds them together- in this case it’s Anchor. With the strap line “Tastes like Home”, I’m sure that many men and women (whoever is in charge of the shopping) will love the idea of Anchor giving them a lovely family life and this is probably a good incentive for them to purchase.
Agency: CHI & Partners
Place: United Kingdom