Ad of The Day- Oxo – “The Magic Cube”

by leeshb


A really simple but creative advert from JWT for Oxo. I really like the key message embedded in the advertising, that penultimately the OXO cube will add maximum flavour to any meal (or in this case, any mix of ingredients). I think that the visuals aren’t overwhelming, but the concept of  household/random objects such as ballet shoes or buttons being chopped up and turned into a stir-fry is enough to capture the attention of viewers.

Agency: JWT
Client: Oxo
Sector: Food
Place: United Kingdom