Ad of The Day- Oxo – “The Magic Cube”
A really simple but creative advert from JWT for Oxo. I really like the key message embedded in the advertising, that penultimately the OXO cube will add maximum flavour to any meal (or in this case, any mix of ingredients). I think that the visuals aren’t overwhelming, but the concept of household/random objects such as ballet shoes or buttons being chopped up and turned into a stir-fry is enough to capture the attention of viewers.
Place: United Kingdom