Ad of The Day- Three- “The Pony #DancePonyDance”
I have been seeing this advert and hearing about it everywhere for the past few days! Three have launched their new campaign for their mobile internet service, aiming to show how they “bring people together” through silly and wonderful content shared on the web. The dancing pony has gone viral in 4 days, with over 2 million views on YouTube (therefore proving Wieden + Kennedy’s reasoning for doing this campaign) and I think it’s great!
As a web service provider, why not tune into what consumers really enjoy doing on the internet and use it to your advantage? We all love watching crazy YouTube videos or laughing at meme’s our friends have sent us- and it’s this insight that Three have used brilliantly with “Silly Stuff. It Matters”. The integrated game on YouTube “The Pony Mixer” is also amazing for this campaign as not only can you share the original on Twitter with the hashtag #DancePonyDance, but create your own to whatever song you choose and share with friends. Consumer engagement and understanding 10/10. (I am tired of hearing about horses now though I must say).
Agency: Wieden + Kennedy
Sector: Mobile Internet
Place: United Kingdom