Ad of The Day- Vision Express- Head Shots

by leeshb


Vision Express have launched a campaign for their large collection of designer frames, using characters with cameras mounted on their heads in the television advert to depict the consumers who buy Vision Express frames. I think the ad is really quirky and each “character” will relate to somebody within the target audience. Also I like the hidden cameo of the Vision Express brand ambassador, Heston¬†Blumenthal, I had to watch the advert twice to find him!

Agency: Dare
Client: Vision Express
Sector: Consumer Goods/Health
Place: United Kingdom