Ad of The Day- Bulmers- “Reverse”
I really related with this advert especially as a student (I can imagine young adults is who the cider brand are targeting). Introducing the thought of long summer evenings leading into an eventful night with your friends, back into the minds of consumers who are stuck in the winter blues. I watch this advert and pine for summertime, and the whole “vibe” of the ad is great as this is where Bulmers can see their product being consumed. The Instagram worthy festival and rooftop party scene is where most young people would want to be, and Bulmers are inviting them to “have this life” with their product. Cider on ice and an amazing life- WHY NOT.
Place: United Kingdom