Ad of The Day- McDonald’s- Boxes

by leeshb


This is a really sweet advert from McDonald’s, and I like what they’re doing these days in their advertising. Taking the small things that people appreciate in life and applying it to their business is what makes consumers fall in love with a brand. This was also seen in their previous ad “Dave”. The Happy Meal box is almost iconic, and what better way to show why kids love it than showing it in it’s literal form. A box. A simple box. Children love boxes and I remember as a child I was the same, the possibilities of what you can do with a box are endless. The soundtrack and theme fit well and I think that this is another great ad for McDonald’s in showing how they satisfy their customers.

Agency: Leo Burnett
Client: McDonald’s
Sector: Fast Food
Place: United Kingdom