Ad of The Day- Ambrosia- “This is Pudding”

by leeshb


I have to say, with this ad you either get it or you don’t. You may just be enticed by dessert but if you know what pudding is, this advert aims to not only make your mouth water but pull on your heart strings. My family are big on custard (especially my mum) so this advert just reminds me of family. I love the simpleness of the advert but also the warm tone, giving audiences the feeling that they are not alone in the indulgence of this good and tasty life. Even the word “pudding” just adds a certain comfort, and it’s that comfort that will keep Ambrosia custard in consumers cupboards.

Agency: JWT
Client: Ambrosia
Sector: Food
Place: United Kingdom