Ad of The Day- Lurpack- “The Cook”

by leeshb


Adding to their recent successful campaign, Lurpack have again made the nation hungry with this new advert entitled “The Cook”. Taken to the mesmerizing kitchen of the cook, I feel like I am in a Disney movie where potions are being created. “Magic, the kind that brings people to her door”; this advert is designed to A) Make people realise they are hungry and B) Make people understand that Lurpack is the magic ingredient- food won’t taste great without it. I love the detail in these adverts, each sprinkle and splatter counts towards the finished product however the Lurpack gives it that oomph. One word, yummy!

Agency: Wieden + Kennedy London
Client: Lurpack
Sector: Food
Place: United Kingdom