Ad of The Day- Lurpack- “The Cook”
Adding to their recent successful campaign, Lurpack have again made the nation hungry with this new advert entitled “The Cook”. Taken to the mesmerizing kitchen of the cook, I feel like I am in a Disney movie where potions are being created. “Magic, the kind that brings people to her door”; this advert is designed to A) Make people realise they are hungry and B) Make people understand that Lurpack is the magic ingredient- food won’t taste great without it. I love the detail in these adverts, each sprinkle and splatter counts towards the finished product however the Lurpack gives it that oomph. One word, yummy!
Agency: Wieden + Kennedy London
Place: United Kingdom