Ad of The Day- Evian- “Baby and Me”
As part of the brilliant “Live Young” campaign, Evian have launched their newest advert titled “Baby and Me”. The ad focuses on adults dancing to their mirror reflection- but their reflection is themselves as a baby. I personally love the “Live Young” campaign and think that using the babies works perfectly in showing the pureness that Evian reflects. In 2009 the “Rollerbabies” campaign for Evian went viral, and the PR coverage of that campaign was amazing. I think this advert is just as great- who doesn’t love tiny dancing babies? An advert to make you realise the beauty of being young (and definitely makes you want to drink the product to feel this way).
Agency: BETC Paris