Ad of The Day- Warburtons- “Half and Half”
Placed in the suburb of West London, this OOH ad for Warburtons “Half and Half” bread is lighting up The Chiswick Towers. As I’ve said before I think that advertising should be as transparent as possible and it usually leads to great things! This advertising is brilliant, the “half and half” loaf is literally the concept for the ad- being split in half across the M4. I think that when people are driving (well hopefully they don’t look for too long) this advert will catch their eye, and hopefully encourage them to change their bread buying choice if they are en route to the supermarket. I think that WCRS have handled the Warburtons account perfectly, with consistency in all of their ad executions and PR initiatives to ultimately drive conversation and action. Lovely!
Place: United Kingdom