Ad of The Day- Samsung- “Charge”

by leeshb


I love the cinematography of this advert, the slow-motion imagery fits really well alongside the soundtrack. The concept of “discover more of the TV you love” is depicted well in this advertisement, showing a stampede of characters from a variety of different genre’s charging along a beach, towards a young man sitting on a sofa. The campaign aims to depict how exciting the Samsung smart TV’s are, and the personal control that the consumer has over their viewing. Showing the voice recognition feature in the advert enhances the innovative technology used by the brand, and is a great way to show off their entertainment experience to the consumer. Definitely a compelling ad that makes you feel like you’re watching a movie mash up!

Agency: CHI & Partners
Client: Samsung
Sector: Technology/Electronics
Place: United Kingdom