New anti-abuse campaign that can only be seen by children

by leeshb

Spanish organisation “Aid to Children and Adolescents at Risk Foundation (ANAR)” have recently launched a new campaign that aims to provide children with a safe way to reach out for help if they are being abused.


Outdoor print advertisements have been developed using lenticular printing, meaning that the images being seen can vary depending on the angle the person is viewing it from. The aim is that from a higher angle looking down, anyone over the height of 5″ 4″ will only be able to see the image of a child with the words ” ‘Sometimes, child abuse is only visible to the child suffering it’”. However, anyone under the height of 5″ 4″ (mainly children) looking up at the advert will be able to see a completely different image. The advertisement will then show a boy with a bruised face, with the words “If somebody hurts you, phone us and we’ll help you” with the helpline’s phone number.




I think that the campaign is clever in terms of reaching out to children, especially if their abuser is standing next to them. There are obvious limitations such as adults being smaller and able to see the hidden ad, but in terms of creativity I think this is a great campaign to give information.

Hopefully other companies won’t try and take this on to try and sell products to children because that will just be annoying.