The “much anticipated” Samsung Galaxy S4 launches integrated campaign
A fully integrated campaign for the new Samsung Galaxy s4 launched at the weekend. The campaign has been developed in a way that shows off new features of the device and how these features create meaningful moments and an overall experience for the consumer.
Two TV ads have been developed to show the “Sound and Shot” and “Group Play” features of the Samsung Galaxy s4, both carrying an overall emotional message that the features will bring people together. I personally think the advertisements depict this well, showing how the features are great for both family and friendship.
There will also be strong PR elements to the campaign, as well as an Out Of Home (OOH) strategy that aims to show that the brand is at the “cutting edge of technology”. The Samsung Galaxy s4 will light up London over these iconic sites- Oxford Circus, Piccadilly Circus, the BFI London IMAX and Heathrow Terminal 5, an exciting way to encourage consumers to take pictures of and share the beautiful executions, but also allow them to admire the steps that Samsung are taking to put their brand to the top.
There will also be strong social media, print, retail, experiential and digital aspects of the campaign.
Agency: Cheil Worldwide
Place: United Kingdom