Ad of The Day- Doritos- “Jukebox”
The Doritos mariachi band has returned to our screens in full force. With their previous cover of “Stay another day” at Christmas time proving a big hit with viewers, Doritos have continued with the mariachi’s for their 2013 campaign. Although the mariachi band may be a little too obvious for their strap line of “For fun, add a little Mexican”- they are entertaining and I think that Doritos are showing audiences that their brand enhances a party. I think that the mexican flavour added to the cover of “I Love Rock & Roll” for this advert is entertaining and definitely shareable. However, I hope that they don’t rinse the mariachi concept out – only because it’ll become less fun and more “same old”.
Agency: Abbott Mead Vickers BBDO
Place: United Kingdom