Ad of The Day- The Co-operative Food- “Wonderful”

by leeshb


There’s a nice twist in this advert that is sure to leave consumers wondering within the first few seconds of the advert. A child wakes up, Andy Williams “It’s The Most Wonderful Time Of The Year” starts to play, and a white substance falls from the sky- surely, it can’t be, in June? We soon realise it’s blossom falling from the tree as summer is in full swing, of which the Co-operative is re-branding as the “most wonderful time of the year” for their food. I think the light hearted twist is great to pull in audiences, especially when the seasoned chicken is placed on the table. Christmas isn’t the only season to be jolly!

Agency: Leo Burnett London
Client: The Co-operative- Food
Sector: Food and Drink
Place: United Kingdom