Ad of The Day- Halifax – Mark Watts
I’m pretty sure the reason I really like this advert is because I am literally a girlie girl and loves when people do “nice things”. I think Halifax have really tuned into the insight that customers want their bank to be compassionate, and this is really shown through this ad. Halifax are basically showing that they reward their customers, and use a caring football coach who looks after children to do this. They know people will look at the TV and go “aww he deserves that mortgage, that’s nice of Halifax”, and that’s great image, along with their strap line “those who give extra should get extra back from their bank”. Using humor and elements that pull the heart strings usually works lets face it.
Place: United Kingdom