Ad of The Day – Persil – “Whatever Life Throws”

by leeshb


This is a simple and beautiful looking advert to get Persil’s message across. I thought this ad was especially attractive to the audience because the scene depicts what literally happens to every parent. They send their children out to play in clean clothes, and they arrive back covered in who knows what, creating the toughest stains to get out. With a nice summer soundtrack, Persil are telling parents that their “Small & Mighty” cleaning product will get out all stains and leave you some time for sunshine. “Whatever life throws at you”- be it literal or about how hard kids are to deal with; it’s a nice strap line.

Agency: DLKW
Client: Persil
Sector: Household
Place: United Kingdom