Ad of The Day- Somersby- “Somersby Store”

 

I thought that this was a really funny and clever advert from Fold7 for Somersby Cider. The association between tech and cider is unknown at first, but the humour in taking the mick out of powerhouse The Apple Store and showing a cider launch in the same way as they launch their tech products is hilarious. I love the “16 pip, 32 pip”, and anyone and everyone with an Apple product/knows someone that has one will see the comedy in this advert. I think this kind of advertising is the best way for recall in the consumers mind as sarcastic humour is what Britain is great for.

Agency: Fold7
Client: Somersby
Sector: Alcohol
Place: United Kingdom