All things communications and start-up related! All opinions are my own. Follow me on Twitter @LeeshhB

Entering the real world, I’m back to stay.

Hi guys!

I know I keep writing posts to announce my return to this blog, but this time I’m here to stay (I promise). It’s been a long 9 months, but I have  finished my final year at University and am ready to enter the big, and very real, world. Now that my dissertation has been submitted and exams are out of the way, I can finally return to the things I really love (blogging, eating healthily, actually being outside) and start my new job in a tech start-up!

I think that now I’m venturing into a new industry that really excites me, my posts will be a lot more varied in terms of  innovations I’ve seen/read about, but of course there will be more communications related posts. Seeing a small idea grow into a big one is what made me fall in love with communications and is the same reason I am driven to learn in a start-up. So, from the end of May I will be commuting to the big city that is London to start my new journey as a working gal!

Stay tuned and I’ll leave you with this great campaign from Ogilvy Brazil, who developed a skin cancer awareness campaign using the insight that tattooists get closer to people’s skin than anyone else. This campaign was developed for Sol de Janeiro, a suncream brand in Brazil who target youths, who wanted to raise awareness of skin cancer and increase the amount of young people getting checked.

I think this collaborating with tattooists was a great idea, as young people tend to listen to people who are cool and they had the right amount of access to diagnose any symptoms. These kind of “out of the box” communications campaigns are what I love and can’t wait to blog about more of these!

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My abandoned blog has been rediscovered!

Firstly, I have to apologise for my lack of posts for nearly two months! It’s my last year at university and I am already completely overwhelmed with work, grad scheme applications and life! As I have completely abandoned this blog, I thought it would be necessary to share a few things that I have found interesting and hopefully you’ll enjoy this post!

Red Bull – Revolutions in Sound

Isn’t Red Bull just the coolest brand? People may disagree with me, but they are one brand that continuously push boundaries in order to create amazing and engaging content for their consumers. Collaborating with Felix Baumgartner free-falling from space last year was one thing, but now as part of their Red Bull Music Academy promotion, last night they decided to throw 30 gigs in the London Eye (I mean, not just anybody can hire out the London Eye). Bringing the best of the UK music and club scene together, artists such as Lily Allen, Shy FX and Miss Dynamite all came together to give different live performances in one of the 30 pods. Each pod was hosted by a popular club night in the UK such as “The Warehouse Project”, which ultimately is every ravers dream, bringing all the acts they love together for one night only.

Each pod was streamed online on Channel 4 at 7:30pm last night so viewers could tune into their favourite acts, as well as the campaign hashtag #RevsInSound that was being tweeted all night. The best thing I feel about the whole idea, is that people who appreciate the London music scene at the moment were given an exclusive chance to tune in or go along to be a part of the experience. There was a big push about “no repeats or replays” which meant that fans knew that the live stream was exclusive to them, at that time. I personally tuned in and was amazed by the fact that I could toggle which pod I wanted to listen to, and the website was really clear in who was performing where.

Overall, Red Bull as a brand embody “living life to the full” and these are the same values that make the UK Music/Club Scene thrive. This collaboration is brilliant because the people interested in this event would create positive connotations between Red Bull and music, therefore increasing the likelihood to purchase or even loyalty to the brand.

Christmas Adverts 2013 (a small round up)

Here is a small round up of how I am feeling about a few of the adverts for Christmas 2013.

– John Lewis – “The Bear and the Hare” – adam&eveDDB

 

As much as I have previously loved John Lewis and their Christmas advertising, this year I was underwhelmed. As much as I am a fan for cute cartoon animals, there isn’t really anything that pulls on my heartstrings like the little boy in 2011 or the snowman journey in 2012. Many people will say I have a heart of stone, however I think that next year, John Lewis should try to do the unexpected, whereas this year I felt like the story was too predictable. Lovely to watch, and I absolutely love the song, but just not ground breaking. I must say though that the advert has had more YouTube views and Tweets than last year, so I guess consumers love it…

– Sainsbury’s – “Christmas in a day” – AMV BBDO

I thought that this short film made for Sainsbury’s was really nice. I feel more emotion towards an advert that seems real, or that portray things (such as Christmas) in a way that I as a consumer can relate to. Similar to their adverts last year, Sainsbury’s have stuck to a real “family feel” advert that shows how many different families, from different areas and backgrounds, celebrate Christmas. There is a real light heartedness to this advert that doesn’t make you feel like your being sold something, but shows you joy at Christmas in all its different forms, from children seeing their presents for the first time or adults preparing Christmas dinner. I liked this advert a lot, it’s relatable and doesn’t give off the “try hard” factor like many other brands Christmas advertising.

– Aldi – “There’s a lot to like this Christmas” – McCann Manchester

I have always had a soft spot for Aldi ads, mainly because I find them hilarious, but also because they depict a true, imperfect version of British people. The cheeky sarcasm and humorous children add so much value to the advertising because the brand aren’t saying they are luxurious or making promises they can break. The brand are literally saying they have a wide range, to suit everyone’s needs, to penultimately have a great Christmas.

And here are a few more that people are talking about on Twitter ;

– Marks and Spencer – “Believe in Magic and Sparkle” – RKCR/Y&R

– Morrison’s – “Go on…it’s Christmas” – DLKW Lowe (I think the backlash and ASA complaints from their advert last year have steered them towards this)

– Cadbury – “Unwrap Joy” – Fallon

In my next post I will be talking about the “Customer Experience” and what that means to brands. Feels good to be back!

Ad of The Day – Flora – “Wrestlers by Josh”

I saw this advert on TV for the first time on Sunday and was sitting with my family, and we all looked at each other in a “wait, did the actually mean, surely they didn’t mean, shall we rewind it and check?” kind of way. This a tale that many parents can probably tell themselves, and I think that the way this story has been animated brings a cheeky humour to TV that will undoubtedly make most people giggle. I am so happy that Adam & Eve/DDB have been taking risks lately with their advertising (Marmite being the perfect example). The fact consumers want to rewind just to check that “the wrestling was actually that kind of wrestling” makes Flora more memorable and also enhances it’s family values. I think tapping into the “not all families are perfect” insight is a really great way to engage these consumers and genuinely make them laugh.

Agency: adam&eve/DDB
Client: Flora
Sector: Food
Place: United Kingdom

Just a little update on where I have been…

Hi all! I admit I have been a bit of a blogging ghost recently but I am back now and excited to fill you all in on what I’ve been up to. Apart from procrastinating on BuzzFeed, my days have been pretty productive and I’ve *drum-roll* started my grad scheme applications! A few have opened and the questions are, as expected, pretty tricky. Even if I don’t get anywhere with these applications they are great, I’m finding out more about myself than I ever knew! My favourite application that I’m doing at the moment is for the Lean Mean Fighting Machine, I won’t spoil it, but the application process isn’t standard I’ll tell you that!

Last week I interned at McCann London, I haven’t written an “Intern Diary” on this placement because unfortunately I had to cut it short, but also I didn’t have much to write about in terms of tasks I did. I found the most value in talking to colleagues about the industry and getting to know more about how planning works (this is really beginning to interest me, I like the process of turning consumer truth into a proposition for a campaign).

I’m going into my final year of University (eek) so hopefully I’ll be able to keep this blog updated with anything cool I learn or any insight I’ve gathered from dissertation research. Of course, I’ll be reviewing more adverts and campaigns, hopefully they’ll be of interest to you – hope you enjoy the read!

I’m that person that never wins anything that finally won something.

Yesterday I came home from London to a hand written envelope from my university. I was kind of scared to open it, thinking I was formally in trouble for something, but it turned out to be quite the opposite.

I have gratefully received a “Second Year, Undergraduate Marketing Student of the Year Award” from the business school faculty (yipee). Now to some, this may seem like absolutely nothing, but I really felt a sense of happiness reading that I had been voted/recognised for something I didn’t even apply for.

I have had a wonderful year in terms of success and I have to admit, it’s been the hardest I’ve ever worked for anything. My B-Hive competition entry, this blog, my work experience placements and not to mention academic studies have really pushed me to try and achieve great things. So to receive this lovely award in the post has made it clear to me that A) God is good and B) Hard work, perseverance and surrounding yourself with things that make you happy really does work wonders.

I hope it’s onwards & upwards from here! (P.S thank you to those who have supported everything I’ve been doing, even if it meant I looked like a geek/had no life. You know who you are).

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Ad of The Day- John Lewis Home Insurance – “Things Matter”

This is a really feel good, fun advert from John Lewis to promote their home insurance offering. I must admit, it’s quite refreshing to see a lovely advert for home insurance in comparison to the humorous ones that seem to fill the market. John Lewis are sticking to their brand values, focusing on family and home, which links nicely to the “if it matters to you, it matters to us” strap line. I think the ad targets both existing and new consumers really well. People who love John Lewis products will see their home insurance as an extension of their great service, and new consumers may convert if they feel that the brand is trustworthy. The soundtrack (Nina Nesbitt cover of “Don’t Stop” by Fleetwood Mac) combined with all of the other sound effects really do bring the advert to life as well as the beautiful visuals. I tend to forget about audio in an advert until an ad like this shows me how important sound can be for an overall “feel”. I personally think this is an ad you’d like to watch over again and feel good each time.

Agency: adam&eveDDB
Client: John Lewis
Sector: Insurance
Place: United Kingdom