Heinz Salad Cream “Bring on the Zing”

As a massive salad cream fan myself I couldn’t help but notice this new integrated campaign from Heinz. I was sitting in my back garden recently (when the sun was actually shining), and heard a radio advert for salad cream that really captured my attention. With humorous phrases such as “Cheese sandwiches, E-dam they’re good”, I felt like the voice over was speaking my thoughts when I bite into a cheese sandwich with salad cream.

 

Personally, I think the campaign appeals to me because I’m a current salad cream lover and know the “Zing” they are going on about. However, the campaign focuses on drawing in a younger audience, social media being the predominant tool to do this. Facebook has been utilised for this campaign, with exciting content such as the “Zing Master” game (where users can play the game with the chance to win prizes). I would say that I wish the Facebook header photo was one of the “Zing” images just to make the campaign more integrated. Overall though I really like the social media presence that Heinz Salad Cream have created for this campaign. The tone of voice is consistent and funny, and can definitely be translated well by a younger audience (e.g. tomatomg sandwich).

Branding themselves a “lunchtime essential”, Heinz are making sure that their salad cream product is being advertised as the best in the market. The “Bring on the Zing” concept with the pop art style print executions are great, turning a condiment into something exciting to think about eating. I love the word zing as I think it defines the product perfectly from taste to how it “upgrades” a meal.

Agency: Abbott Mead Vickers BBDO
Client: Heinz Salad Cream
Sector: Food/Groceries
Place: United Kingdom

#FindTheEggs virtually with Tesco

Tesco have teamed with Google Street View to launch an online Easter egg hunt, where users can scan an area of their choice to find virtual eggs, but have the chance to win a real chocolate prize if 3 eggs are found. Also, there have been “golden eggs” placed around the UK map which when found by users will win them a tablet.

This digital concept is a fun and innovative way to engage consumers but also bring them together as part of a “Tesco Community”. The hunt is easily shareable with Twitter and Facebook buttons, and users are only allowed to see the egg map if they share on Facebook. With an additional integrated hashtag of #FindTheEggs the Egg Hunt is a great PR tool driving users to have conversations both online and offline about Tesco’s egg range. Personally I think Tesco are working hard to rebuild their community of loyal consumers after all of the scandal, and these digital tools are a great way to do that. I personally am having fun with this and straight after this I’m going to carry on hunting.

If you’ve played this and actually won anything let me know!

Audi RS 4 Avant: Paintball Stunt

Okay so I’m a lover of all things weird and wonderful so here is a video that I saw this week for Audi that I found really entertaining.

I am obsessed with creative ideas and concepts, and this one didn’t fail me! I thought it was great for Audi to engage their consumers in a not-so-traditional way, combining beautiful cars with paint-balling has probably only been seen in the dreams of men before this. This stunt has gained Audi a lot of coverage for their new vehicles and I think they deserve it considering the video even engaged me, and I don’t particularly know or care about cars. BRAVO.

My Favourite Apps! (February Edition)

This is one of the new features I have decided to blog about. Digital Marketing and consumer engagement are both topics that excite me so I thought I’d dive into the world of apps. Considering I have an iPhone and I rarely use it to find new apps, I thought I’d start doing this as there are some brilliant tools out there for almost anything you could ever need. Every month I will tell you my top 5 and let you know how they’ve worked for me.

5). Temple Run 2

I was (and still am) an addict of the original Temple Run, however I’m sure that Temple Run 2 is sure to take over. Whether I’m on the train, watching TV or on my lunch break at work- this game always fills the time! If a world of tilting, sliding and jumping is for you, I would definitely give it a go.

4). Whatsapp

This app has been around for ages, but those who are new to the tech world may need a boost to pay 69p for Whatsapp. I live by Whatsapp, without it I really have no idea how I would contact people. The great thing about this app is that there’s not an “add friend” function but instead the app recognises your contact numbers list and if that person has Whatapp too you are automatically able to contact them via instant message. Picture messages, group chats (me and my friends LOVE this) and voice notes all at the touch of a button make life easier- rather than sending a text or making a phone call.

3). TED

This app is amazing! Thousands of ideas, debates, informative talks and more all in video format at the palm of your hand. If you’re looking for a specific topic (marketing, advertising, psychology, science, life…), or are just looking to be inspired, there are so many categories within this app for you to search through. I have found myself wondering through this app and coming across gold. I am thoroughly motivated when I hear different people from all around the globe talking about something they are passionate about and would definitely recommend to anybody looking for inspiration!

2). VidRhythm

This is definitely courtesy of my friend Farah, if it wasn’t for her I would never have known about this wonderful application. VidRhythm is addictive!!! This app allows you to make music with your voice, turning simple sounds like “BAM” and “BOM” into a song. Being able to choose the beat, background and then share with your friends is amazing. I have been in stitches every time I have done one of these and I’m sure it’s great with a group of people. Try it out!

1). Twitter

I am scrolling through Twitter all day long and I can’t even deny this. To be fair, I follow a lot of interesting people and to have content being posted real-time is always exciting. Whether it’s my classmates talking about how boring our lecture is, Marketing Communications Professionals shedding light on updates within the industry, National News e.g. BBC updating the world on recent news or even just my sister talking about Glee- I love knowing what’s going on. It’s also become a habit for all of us to share our opinions on everything. I must admit, as much as I love reading, I don’t post as much. Maybe my life or opinions aren’t interesting enough yet haha. Either way, download and get following!

Lloyds TSB Interactive Outdoor Campaign

Linking closely to the previous post about digital marketing, a friend of mine notified me of a recent OOH (Out of Home) campaign launched by Lloyds TSB that fits with their most recent television ad.

 

Using interactive screens placed in 34 locations including bus stops and shopping centres, the campaign consists of a game where consumers drive the Lloyds TSB character around a circuit. When doing this, the character is collecting icons that are representative of the “Smart Features” that Lloyds TSB offer to their customers, including Mobile Banking and Limit Alerts. At the end of the game, users are able to view their score but are also provided with information on each of the Smart Features.

Lloyds TSB Interactive Screens 2012Lloyds Interactive Screens 2012

The campaign has been created, planned and bought by Kinetic in partner with MEC. Overall the campaign aims to engage consumers with a fun game while informing them with account features, and encouraging consumers to go to their nearest branch to discuss the account further with a call of action on the interactive screen.

I think it’s a good idea to place digital interactive ad’s in places where people are waiting for things like the bus as they are more likely to take notice and engage their brain fully.

Agency: Kinetic & MEC
Client: Lloyds TSB
Sector: Banking/Finance
Place: United Kingdom